The Adverts For Quack Cures That Tricked Millions…***EXCLUSIVE*** UNSPECIFIED – UNDATED: An advert for cocaine toothache drops, which cost just 15 cents in 1885. THESE adverts for exotic-sounding cures once duped millions into buying their bizarre medicines to cure cancer and liver disease containing COCAINE and ALCOHOL. The adverts – often depicting children – claimed to cure a long list of ailments including cancer, liver disease and coughs. But the miracle cures were loaded with substances such as cocaine, morphine and alcohol. The products were all readily available over the counter and millions rushed to snap them up around the world in the late 1800s. One advert for Ozone paper urged buyers to ignite its special paper and inhale the smoke to cure their asthma and bronchitis. While Dr Seth Arnold’s Cough Killer’s campaign showed a young girl clutching a puppy – but contained high levels of Morphine. Another ad dating back to 1885 advertised its «instantaneous cure» for toothache – using cocaine. PHOTOGRAPH BY SPL / Barcroft Media UK Office, London. T +44 845 370 2233 W USA Office, New York City. T +1 212 796 2458 W Indian Office, Delhi. T +91 11 4053 2429 W

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